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Get real — and retain your drivers preview image Get real -- and retain your drivers article image

Get real — and retain your drivers

KISSIMMEE, Fla. -- Basic marketing sense says you should sell your positives, but when it comes to selling your fleet to potential drivers, overselling may be causing higher turnover. Industry experts talking driver retention and feedback at the 2018 Truckload Carriers Association (TCA) convention say broken promises lead to higher driver turnover, with a large number of drivers walking out the door before they’ve been employed a full six months.

Driver shortage leads to Wiersma sale preview image Driver shortage leads to Wiersma sale article image

Driver shortage leads to Wiersma sale

KITCHENER, Ont. – Challenger Motor Freight is acquiring the assets of Ed Wiersma Trucking in a deal expected to close at the end of March, expanding Challenger’s Special Commodities Division. The 16-truck, family-run fleet specialized in flatbed truckload freight moving between southern Ontario and the U.S. But while it had up-to-date equipment and freight to haul, it was no longer able to attract the drivers it needed.