Michelin exec discusses 3D printing, telematics, and the future of tires
MONTREAL, Que. – Laurent Bourrut is clearly focused on the future of tires. As the Michelin’s executive vice-president – long distance and urban transportation business lines, and a member of the tiremaker’s group executive committee, it’s his job. But the future of tires involves more than tracking sales trends. Michelin is exploring ideas that could radically transform the rolling rubber.