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IN PRINT: Brenda Cuthbert collecting hardware for the softer side of the trucking industry preview image IN PRINT: Brenda Cuthbert collecting hardware for the softer side of the trucking industry article image

IN PRINT: Brenda Cuthbert collecting hardware for the softer side of the trucking industry

Brenda Cuthbert never planned to work in the trucking industry. But the vice president of human resources at Siemens Transportation Group and this year's winner of the Trucking HR Canada Top Fleet Employers HR Leader Award - and the first woman in 80 years to win the Saskatchewan Trucking Association's Service to Industry Award - knew right away that she and her longstanding employer were a fit. "It was the funniest interview," she recalls of the first day with Siemens Transportation Group owner Erwen Siemens, about 28 years ago. "It was all about family, and he showed me the whole company within the first half hour."

Two more companies commit to Tesla orders

SEATTLE, WA - Two more companies have added themselves to the list of those pre-ordering Tesla's new fully-electric semi. Shipping company DHL, owned by Deutschhe Post AG, and Fortigo Freight Services said they each ordered a limited number of the trucks due out in 2019. DHL said its 10 trucks will be used for shorter routes, telling Reuters they would be deployed on shuttle runs and same-day customer deliveries, as well as being tested for fuel efficiency on longer runs throughout the United States.

Panelists for Women with Drive 2018 unveiled

TORONTO, ON - Packed with powerful women, the line-up at the fourth annual Women with Drive Leadership Summit, hosted by Trucking HR Canada, will focus on the recruitment and retention of women in the trucking industry. Executive Director of Catalyst Canada, Tanya van Biesen will give a State of Women in Business address, as the March summit's keynote speaker. Catalyst is a nonprofit working with organizations to accelerate progress for women in boardrooms across the country. van Biesen brings more than two decades of corporate leadership and diversity experience to the discussion.

Tesla releases semi prices amid a cash-poor situation

PALO ALTO, CA - In the time it'll take you to read this article, Tesla will have burned through more than US$24,000. The electric vehicle manufacturer released price points for its first three fully-electric Class 8 truck models, due to hit the streets in 2019, but industry watchers are also expressing concern over the manufacturer's spending speed and lack of liquidity. Bloomberg reported last week that the company is spending US$8,000 a minute, or nearly a half-million dollars an hour. At that spending rate Tesla will run out of cash in the early morning hours (eastern standard time) of Aug. 6, 2018, according to Bloomberg's math.