Eaton plays up marketing with corporate shuffle

KALAMAZOO, Mich. — Eaton Corporation today announced that John Coll has been named vice president of global marketing for the Vehicle Group.

Reporting to Vehicle Group President Kenneth F. Davis, Coll will have responsibility for creating, communicating and delivering value to customers in key market segments around the world for Eaton’s automotive and commercial vehicle power offerings.

“We’re transforming the Vehicle Group from a product-focused organization to a market-focused one," Davis said. "John’s marketing leadership skills and experience position him very well to lead that transformation for us."

Most recently, Coll was director of sales for Eaton’s Truck business in North America, and has held a variety of sales and aftermarket leadership positions since joining Eaton in 2001.

Coll also named the following appointments to his global marketing leadership team:

Don Alles has been named director of branding and communications. In this role, hewill lead global internal and external communications for Eaton’s Vehicle Group.

Bill Carter is the new director of sales and marketing functional excellence. He and his team will develop and deploy best practices, processes and tools for the Vehicle Group’s global sales and marketing organizations.

And Tom Nellenbach has been named director of marketing intelligence. He will be responsible for delivering intelligence related to key market segment opportunities around the world.