ArvinMeritor CVA names marketing boss
TROY, Mich. — ArvinMeritor has announced the appointment of Aaron Bickford as director of marketing, North America, for its Commercial Vehicle Aftermarket (CVA) business.
According to the company, Bickford with his product manager team will be responsible for all North American marketing initiatives including local product-line expansions, common product-line platforms, brand strategies and the marketing disciplines involving promotion of the portfolio.
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