Castrol Canadian distributor appoints COO
TORONTO — Wakefield Canada, the exclusive Canadian distributor and marketer of Castrol lubricants, has named Dave Fifield as Chief Operating Officer.
Fifield will be responsible for the leading Wakefield’s operating business. His role includes the customer facing functions of sales, marketing, distribution as well as company’s supply chain and performance management.
Most recently, Fifield served as British Petroleum’s VP of Marketing, Strategic Accounts.
Fifield’s current appointment as COO marks his return to his roots; in the 1980s he initiated his career with the company as director of Marketing and Technology for Castrol Canada.
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