Counterfeit crusader elected to MEMA board

ELYRIA, Ohio – A new ally has been recruited in the battle against knockoff truck parts.

A leading figure in Bendix Commercial Vehicle System’s movement to end counterfeiting, Andrew Cifranic has been selected to serve as the co-chair of the Motor & Equipment Manufacturers Association (MEMA) Brand Protection Council.

Cifranic, brand manager for Bendix CVS, will now take an even larger role in shaping the commercial vehicle industry’s response to intellectual property issues.

The council helps direct MEMA and the industry’s response to the growing challenges of intellectual property, diversion, noncompliant products, and counterfeiting issues, as well as provides a forum for industry members to share best practices and dialogue.

As co-chair, he will have the opportunity to recommend solutions to counterfeiting issues and suggest future seminar topics.

“I’m proud to represent Bendix as co-chair of the Brand Protection Council,” Cifranic said. “The efforts of this council have far-reaching benefits for our industry, not the least of which is to help protect the safety of our roadways . I look forward to helping the council guide MEMA in a proactive effort to end counterfeiting and intellectual property infringement.”