Country artist goes to bat for truckers

MEMPHIS, Tenn. — Country music star Charlie Daniels and National Bankers Trust are partnering to promote fair financial practices in the trucking industry.

The sponsorship features Daniels as a spokesperson and advocate for ethical, reasonable and sound financial services for truck drivers and owners.

“Truckers deserve the chance to build the American dream from the ground up, just like everybody else. It’s high time for truckers to take a stand and demand a fair deal from factoring companies that lock you in and take you down, and have their money actually work for them instead of just the factoring companies,” he said.

Added Dudley Boyd, CEO, National Bankers Trust: “Like any other business, small trucking companies must have access to financial services that maximize their cash flow today and give them tools to accumulate profit for growth and ultimately self-capitalization.”

Daniels will be promoting fair financial practices in the trucking industry through a number of different advertising and public relations initiatives including radio ads. He has a long history of supporting the trucking industry and is the official voice of Sirius Radio’s Road Dog channel 147, a 24-hour channel geared toward professional drivers and trucking culture.