ExpoCam growing into largest Quebec show ever

TORONTO — With exhibit sales getting hotter, organizers of the ExpoCam 2007 truck show are predicting a record-breaking event.

Canada’s National Truck Show drives into Place Bonaventure, Montreal, Que. for three days next spring, on April 12, 13 and 14 and manufacturers from across North America are lining up to exhibit in the huge industry event.

Newcom Business Media, the owner of Today’s Trucking, highwaySTAR, and Transport Routier magazines, purchased ExpoCam from dmg World Media earlier this year in a multi-million deal and has big plans for the three-day trucking extravaganza.

The theme for ExpoCam 2007 is “Trucking into the Future.” featuring a heavy emphasis on the impact of new technology on Canada’s trucking industry.

“We’re making a massive investment in terms of programming and attendance promotion,” stated Newcom’s Show Division Manager, Elizabeth McCullough. “We were able to increase attendance at the Truck World 2006 by almost 20 percent, and our goal is to do at least that for ExpoCam 2007.”

Newcom also owns and produces Truck World (Toronto) and CamExpo (Quebec City).

“The acquisition of ExpoCam makes Canada’s National Truck Show an annual event,” added Newcom’s President Jim Glionna. “By alternating between Montreal (ExpoCam) and Toronto (Truck World), we’re able to give our exhibitors direct access to the two largest markets in the country.”

Both the Quebec Trucking Association and the Canadian Trucking Alliance are exclusively supporting ExpoCam and actively encouraging both their members and the industry at large to attend what promises to be the biggest and best truck show ever held in Quebec.

The show’s Advisory Board (see website linked below for complete list) includes a virtual who’s who of the industry.