ExpoCam visitors to score sneak peek at future of trucking

MONTREAL — An elite group of Canadian truckers is about to get an exclusive look at Caterpillar’s first-ever on-road heavy duty truck, the new Cat CT660.

The Cat is making its Canadian debut at the ExpoCam show that runs from April 7 to 9 at Montreal’s Place Bonaventure. But you have to act now. If you register early, you’ll cut your admission price by half. 

The Cat truck promises to be a popular attraction at ExpoCam, but it’s also just one among more than 300 exhibits from across North America on display in the 225,000 sq ft of show space.

Organizers are expecting more than 16,000 industry professionals to tour the show and take in the three days of special activities and business opportunities.

Here’s what one delighted exhibitor had to say about his experience at an earlier ExpoCam.

"We sold two units right at the show,” Tony Primiani, the regional director of Manac Trailers said. “Thursday and Friday we met with existing and potential customers. On the Saturday, we met future customers and users of products, like drivers who can influence their bosses when it comes to purchasing a product."

This year, one of the more intriguing venues will be the “Green Route” which highlights exhibitors whose products promote fuel efficiency or reduce emissions. Prominent for the first time this year will be the competing producers of Diesel Exhaust Fluid (DEF), the urea-based additive that has become an integral part of the emissions system on most post 2010 engines.

ExpoCam will also feature a series of seminars on subjects with a direct impact on the Quebec trucking industry. All seminars are free with your show badge.

At noon on Saturday, you can meet one of Canada’s top truck drivers, when he or she is crowned Highway Star of the Year. The winner will be showered with praise and about $15,000 in cash and prizes, at the Freightliner Booth (Number 4751).

Each visitor badge comes with five detachable tickets that you fill out and deposit at various locations around the show. Five lucky winners will receive an Apple 64G iPad. Four of the iPads are sponsored by Newcom Business Media; the fifth is sponsored by Navistar.

Finally, don’t forget to drop by Booth 4000 to meet the staff from www.todaystrucking.com, Transport Routier, Highway Star, Today’s Trucking, and Truck and Trailer magazines. Bring your questions, compliments, story ideas, critiques or comments about this and future shows.

ExpoCam is operated by Newcom Business Media, the same company that produces todaystrucking.com.