Hino continues to grow in Canada

MISSISSAUGA, Ont. (Aug. 23, 2004) — Hino Motors Canada has announced that the medium-duty truck maker is approaching 12 per-cent market share in Canada.

Hino, which has carved a niche in the Canadian class 5-7 market — especially in Quebec — says its strong growth is attributed to the rising popularity of its new “concept truck” launched in Canada last October.

“We are receiving excellent reviews from dealers and operators,” Alan Masters, vice-president of Hino Motors Sales Canada, said in a press release. “Hino is on the right track to obtaining a greater market share of the Canadian market. We are looking to double our sales by 2008.”

The new conventional-style vehicle will replace Hino’s venerable line of cabover straight trucks in 2005. The company says the new design matches its past COEs in manoeuvrability, and a broad windscreen and sloping hood maintains line of sight from the driver’s seat.

Last month, Hino marked its 30th anniversary in Canada with the opening of a new Canadian complex, located at 395 Ambassador Drive in Mississauga, Ont. The office will serve as Hino’s Canadian headquarters for sales, marketing and distribution activities, and house the parts distribution centre serving 31 dealers across Canada.

Hino offers a complete line of medium duty trucks, supplying operators with class 4, 5, 6, and 7 mid-range (15,000 to 33,000 lbs. GVW) diesel trucks.