Insurers in a new league
LONDON, Ont. –The National Truck League — the insurance provider that sounds like a transportation industry sports organization- – is rebranding to cut confusion.
President Rod Stiller says he wants his brand to be "synonymous with our reputation" so it will now be known as National Truck League Insurance Solutions.
Comments Stiller: "We find there are some in the trucking industry who are not aware of the range of risk-management solutions we provide with our insurance products and services.
"In response to this we are repositioning our sales team efforts, marketing, and customer service to ensure our clients receive the full benefit of our expertise and access to some of the best products in the industry to keep their businesses stable and competitive."
He says more changes are in the works for 2010.
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