Mack trivia game host is the top dog

EHIGH VALLEY, PA. (April 14, 2004) — Tired of being just a hood ornament for the past 70 years, Mack Trucks’ corporate Bulldog symbol is going to give the game show industry a shot.

Promising to bark louder than Bob Barker, the Bulldog says he’s going to clean the bugs out of his teeth, and host a new CD-version of the popular Mack Challenge trivia game. The company will distribute the game to customers primarily through direct mail, trade shows, and dealer sales personnel.

Traditionally played at trade shows, Mack Challenge is a trivia game in which contestants answer questions about a variety of topics, including the company and its vehicles. An animated version of the Bulldog hosts the new CD-version of the game, which also features videos about Mack.

Mack says the game — created by BrandGames, a New York-based digital marketing company — will provide customers with information about Mack and its products in an entertaining and interactive way.