Navistar truck engines hit the small screen

CHICAGO — The really small screen, that is. Starting this month, Illinois-based truckmaker Navistar International is launching a Internet channel devoted to its trucks and engines.

MaxxForce TV, as its called, has already debuted with "Maxx IQ," an informative game show hosted by Joe Elmore, who hosts the television show "Horsepower TV" on the Spike Network.

On the show, drivers at truckstops and other locations throughout the country compete on their engine knowledge for a chance to win cash prizes. Online viewers can play along.

Every weekend on the show, Elmore shares engine-building tips and visits hot rod and automotive events around the country.

"Joe already has such a great knowledge of engines," said Mark Johnson, marketing communications manager, Navistar. "We knew he was going to bring a great presence to Maxx IQ. Viewers are definitely going to enjoy seeing him in action-whether they’re watching on their computers, or lucky enough to become contestants."

"Obviously, engines are one of my passions," said Elmore. "So it was satisfying to give drivers a chance to win some money and educate them about MaxxForce engines at the same time."

The first four episodes of Maxx IQ can be viewed on www.maxxforcetv.com. The next four episodes will be released later this month.