Pride Group Enterprises Hires Gupta as V.P. of Sales

MISSISSAUGA, ON — Pride Group Enterprises has hired as its new senior vice president of sales and operations a top associate from one of its rivals. 

Vikas Gupta has been named to the post for this company involved in logistics, transportation, sales, rental and leasing of new and used truck and trailers.

He spent a number of years with Arrow Truck Sales, where he was a member of that company’s exclusive President’s Club and recently was looking after Canadian operations of retail, wholesale and overseas export of used trucks.

“The addition of Vik to our team will help propel our company forward to meet our near term objectives not just in Canada, but throughout North America and Worldwide,” said Sulakhan “Sam” Johal, CEO and president of Pride Group Enterprises. “Vik has a proven track record, the respect of his colleagues in our industry, and most importantly, he understands how to build a team of sales professionals and be productive. He’s the ideal candidate for this position and I’m thrilled to have him aboard.”

In his new role, Gupta is responsible for growing and managing Pride’s sales and business development operations, building customer relationships and growing new strategic business relationships with key manufacturers and suppliers, according to Pride Group