Quebec firm opens second Michelin retread plant
QUEBEC CITY — An eighth Canadian plant will adopt Michelin Retread Technologies.
The latest is Pneus Bélisle, which this week inaugurated its new $3.9 million tire retreading plant in Saint-Augustin-de-Desmaures, near Quebec City.
It’s the second such plant owned by Groupe Bélisle. The other is in Saint-Jérome in the Laurentians.
"We are seeing a growing demand for high-quality retreaded tires, and the opening of this plant will allow Michelin to showcase its MRT technology across a larger area of Quebec," said Bertrand Gariépy, sales manager, Eastern Canada, for Michelin North America (Canada), which puts an emphasis on independent retailers and franchises.
"We have a long-standing, productive partnership with Pneus Bélisle, and the opening of this new franchise in the Quebec City region has been widely anticipated."
MRT technology uses exclusive Michelin rubber and treads, with the finished products looking and performing like brand new Michelin tires, the company says.
"In addition to investing $3.9 million in the construction of the plant, equipment and staff training, we are also very proud to be contributing to the creation of specialized jobs in the Quebec City area," added Daniel Bélisle, vice-president of Groupe Pneus Bélisle.
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