Roadranger deal renewed

LOUISVILLE, Ky. — Eaton Corp. and Dana celebrated the anniversary of their decade-old Roadranger marketing agreement by announcing a five-year extension for the partnership.

The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for single-source specification, and service and support for those products.

“About 10 years ago, we announced an unprecedented alliance of former industry rivals, accompanied by an exchange of businesses designed to make each company stronger and more valuable to its customers,” said David Renz, vice-president of sales and marketing for Eaton Corp. “I’m happy to report that a decade later, the reasons we agreed to work together in the first place are still valid today.”

In addition to its primary component offerings of Fuller transmissions and clutches, Spicer axles and driveshafts, and Bendix brakes, the two companies also provide the commercial trucking industry with:

Eaton’s Hybrid power systems; Dana Tire Pressure Management Systems;
Eaton’s Fleet Resource Manager; VORAD Collision Warning Systems; and
Roadranger Synthetic Drivetrain Lubricants.