Shell to continue marketing Pennzoil, Quaker State brands

HOUSTON (Feb. 3, 2003) — Shell Lubricants announced that it will continue marketing and selling its four top-selling motor oil labels for diesel engines — Shell Rotella T, Shell Rimula Premium, Pennzoil Long-Life Heavy Duty Engine Oil and Quaker State Universal HDX.

The announcement follows Shell’s acquisition of Pennzoil-Quaker State Co. last year.

“The decision was made in response to widespread requests from our North American consumers and distributors,” said Kevin Bryan, director of marketing for Shell Lubricants. “Each brand has a very distinct and loyal consumer base, and we are committed to the character and quality that each brand brings to these consumers.”

Shell Rotella T is a premium-quality motor oil for use in diesel or gasoline engines. Shell Rimula Premium oils are extra high performance heavy-duty gasoline and diesel motor oils designed for multipurpose use to help simplify inventory requirements for truck fleets that operate in a variety of applications.

Pennzoil Long-Life Heavy Duty Engine Oil is also an extra high performance engine oil designed for diesel and gasoline engines. Quaker State Universal HDX engine oils are high quality fleet motor oils for use in all diesel engines and 4-cycle gasoline engines.