Sterling launches Web-based body-builder guide

WILLOUGHBY, Ohio (Sept. 9, 2004) — Sterling Truck Corp. says it’s developed the truck manufacturing’s first interactive electronic body builder program of its kind

The Sterling Body Builder Guide is a Web-based program featuring interactive graphics, allowing the user to custom build L-Line trucks by adding and/or removing individual components on the cab and chassis and view the entire truck as it’s being built.

This new tool, available to Sterling dealers and body builders, will make customization, ordering, and the entire body building process quicker and easier, with less room for error, the company says. The guide shows the placement and dimensions of each component and produces a detailed printable graphic with all of the specs necessary for body builders. For optimum viewing, a choice of four different truck angles — top, front, rear, and driver’s side — also is available.

The L-line family consists of tough, versatile work trucks. For construction, waste disposal, liquid and bulk commodity transport, municipal service, and regional cartage, the L-Line trucks offer a full lineup of electronic mid-range and big-bore diesel engines for optimized performance and economy.

“The Sterling Body Builder Guide provides complete details for each specification and enables users to view the entire truck with each component selected,” Ann Demitruk, director of marketing for Sterling Truck Corporation said in a press release.

To build trucks that will best meet customers’ needs, the program was designed to be functional and user-friendly for both the novice and experienced body builder. Keeping the future in mind, the Sterling Body Builder Guide also was built for an expansion of capabilities and for important changes that will affect truck configurations. It also provides the option to download precise component measurements and complete chassis configurations to improve integration between the manufacturer and body builder.