Terion scraps Mobile Messenger to focus on equipment tracking
MELBOURNE, Fla. (August 20, 2001) — Terion Inc. said it plans to abandon the in-cab communications market in order to focus on FleetView, its trailer tracking and communications product.
Terion is negotiating an agreement with another company to provide an alternative for customers who bought Mobile Messenger two-way messaging devices, said company president Ken Cranston.
Mobile Messenger competes with Qualcomm’s OmniTRACS, a satellite-based system and the dominant product in the market.
Unlike other communications providers for the trucking industry, Terion uses neither satellites nor cellular networks. Base-to-trailer signals move over radio station FM-subcarrier channels, while trailer-to-base communications are sent over digital high frequency transmissions.
Terion has several major installation contracts for FleetView. In May, J.B. Hunt Transport of Lowell, Ark., ordered 17,000 units, and last month XTRA Lease expanded an order of 25,000 units last year to include another 5000 for delivery this fall.
Terion operates a Canadian subsidiary headquartered in Toronto.
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