Webasto auxiliary heaters focus on bigger market
A new global identity, a new web site and a factory installation option on Freightliner trucks may help Webasto get a bigger market for its auxiliary climate control systems.
At the Mid-America Trucking Show in Louisville, Ky., today, Webasto officials announced that Freightliner is now offering Webasto’s Air Top 2000 auxiliary air heater as a published databook option for its Century, Columbia and Coronado models. It provides 7,000 Btu/h of sleeper heat without idling.
Aimed at larger fleets, the Air Top 2000 is installed underneath the sleeper bunk and operated from a control panel mounted on the sleeper wall. Heat is distributed through underbunk ducting and vents and outlet.
Webasto is also pushing the aftermarket devices through a partnership with Volvo Trucks North America. An advisory program is designed to educate Volvo parts managers about auxiliary heaters.
To help demonstrate the fuel savings available, Webasto offers a fuel savings calculator on its new web site, www.webasto.com. The site is arranged by market, so you can go into the “trucks” section and find the related product information.
– Deborah Lockridge, Truckinginfo.com
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